People will gouge more than they will discount

At least your average person shall. Most never having had shall want and with that want shall come inflation and so you can count on most human institutions being being self-centered in their orientation. Siddhārtha had the leisure time to want to discard the shackles of materiality and with that came insight. This greed drives most of the things of man.
Even when they walk away from materiality and try to discard the weight of vanity; it is a vain act.
Their true self follows them everywhere they go, no matter how hard they try, it is still there with them. This is what self observation brings to the soul, it awakens objectivity with ones emotions, breaking the shackles that the emotional self has over our whole container.